PROLIFERATION OF MEDIA HOUSES AND THE PROMOTION OF LOCAL CONTENTS AND EMPLOYMENT GENERATION IN AKWA IBOM STATE, NIGERIA
DOI:
https://doi.org/10.60787/AASD-v2i1-39Keywords:
Local Contents, Employment generation, Proliferation, Media Industry/HousesAbstract
This study examines the proliferation of media houses and the promotion of local contents towards ethical moral reorientation and employment generation in AkwaIbom State, Nigeria. The study is a survey that employed 200 respondents, drawing sample from radio listeners residing in Uyo metropolis and the radio practitioners. Six private radio stations located in Uyo, Abak and Uruan namely, Comfort FM, Inspiration FM, Atlantic FM, Tan-Sio FM, Planet FM and Redemption FM, respectively, were selected for the study. The instrument of interview schedule was used in data collection on a sample of 132 listeners (80 men, 52 women) and 68 practitioners in media houses. Secondary data source was obtained through library, journals, textbooks, articles and Internet. The data collected were presented in tables and analyzed using simple percentages. Two theoretical frameworks; i.e. the Social and Economic Development Theory and Cultural Capital Theory were adopted for the study. It was observed that media houses (radio and television) in AkwaIbom State, promotes local contents such as languages, culture and values, generates employment opportunities to young school leavers, educates and sensitize the audience. It was recommended that media practitioners should ensure continuous training of presenters
in ethics for proper assimilation of information to encourage wider patronage of programmes by the listeners in the State. Furthermore, the proliferation of media houses and the promotion of local content, it is believed will create more employment opportunities for media practitioners in the industry if encourage.
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